When users land on a page via a URL tagged with my custom UTM parameter (utm_audience), instead of attributing the visit to that page url (e.g., /index), GA creates a new page URL (e.g., /index?utm_audience=example) that appends the custom UTM (but not any of the traditional UTM parameters). Hi, this is great! I have set this up for my site, but I have a question about how the data appears in Google Analytics. Go to admin, navigate to the middle Property column and click on Custom Dimension under Custom Definitions. Now that we have our Custom UTM Parameter defined let’s set up our Custom Dimension. Make sure to come up with a clean and consistent naming structure that can be applied account wide.įor this example, I will create a custom parameter so that I can pass my Facebook Campaign Audiences to a Google Analytics custom dimension called Audience. I like to follow the Google format, but that is not required. Since these are custom, you can define these however you want. It is a pretty simple set up as long as you are managing your tags via Google Tag Manager. This quick guide solves precisely that problem. However, the problem is that you cannot see these in standard and custom Google Analytic reports. You can append custom parameters to your URLs. In theory, this works (and I do use it for some clients) but it can mess with your default channel grouping and measurement plan.Īnd what if you are looking to track additional values such as Site ID or Placement? In the above example, I am using the medium as the audience instead of CPC or social. You can find the above parameters as dimensions in Google Analytics in standard and custom reports as primary and secondary dimensions. You can learn more here.įor example, using Google’s Campaign URL Builder, you can build URL Parameters that look something like this: Note: Google recently added new UTM Parameters for GA4 for the first time in over a decade. The five standard parameters Google Analytics provides are: Google defined the five standard tracking variables in its early Urchin days (Pre-Google Analytics). As a result, I was prompted to write a simple step-by-step guide.īefore I show you how to track Custom UTM Parameters in Google Analytics let’s go over the basics. I have, and from what I came across in forums others have as well. Step Up Your Game & Track Custom UTM Parameters in Google AnalyticsĮver find yourself limited by standard UTM Parameters and wish you could see Custom UTM Parameters in Google Analytics reports?
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